VIVA International (Pvt) Limited, the parent company is based at Lahore with business offices within Lahore, The modest beginning of the company started in 1983-84 as proprietorship firm but through the objective initiatives and dedicated efforts, it was transformed into a limited liability company in 1990-91. The company is progressively involved in the import, manufacture, sale, distribution and promotion of wide range of high-tech electronics and communication equipment and services in Pakistan market over the last many years.

VIVA is among the few to anticipate the" explosion" in the communication sector during last few years and one of the only companies able to channel, direct and expand the Cellular Mobile Phone Industry through its brand VIVA Mobiles. Today VIVA is an industry pioneer in bringing audio video telephony solutions in Pakistan.